Who – What – Why
Personal branding creates a visual story that allows small business owners to market themselves and their business to attract exactly the right clients to survive and flourish.
How you are perceived by your ideal clients is therefore critical and whilst we can’t control what people think, we can certainly shape it. This is the role of personal branding.
Personal branding establishes who you are, what you offer and who your customer is. It gives you the content for your marketing – for building and maintaining awareness.
It is the creation of a selection of branding images that tell the story of you and your personal brand. Branding photos that are carefully styled and crafted to show the people behind the brand as well as the actual product or service that you offer.
Personal branding shoots are a very important investment in your business.
The photo shoot will of course include some headshots but will ultimately dive much deeper into how it feels to work with you.
I was lucky enough to work with Fillies and Fizz on a little shoot last year before we went into Lockdown. Fillies and Fizz are a Gin & Prosecco bar than run from a lovingly restored horse box full of fun and rustic features. Bringing a wow factor to your guests at any event. This particular shoot was to help advertise their mocktail service for Prom nights.
Alex is the principal dance teacher at Dance Fusion. Dance Fusion is a dancing school based in Brixton, Plymouth and they focus on the three main disciplines of dance, Tap, Ballet and Modern. Dance Fusion is celebrating their Ten Year anniversary this year, so Alex came to me for some updated photos for her website and also a refresh on her Logo.